Internet Brands, Inc.

El Segundo, CA

About Internet Brands, Inc.

Company overview

Internet Brands, Inc. is a digital media, marketing services, and software company headquartered in El Segundo, California. Founded in 1998 as CarsDirect.com, the company has evolved into a diversified enterprise operating across multiple vertical markets, including Health, Legal, Automotive, and Home/Travel. Product and Service Line Breakdown 1. Health - WebMD: A comprehensive health information platform for consumers and healthcare professionals. - Medscape: Provides medical news, clinical reference, and continuing medical education for healthcare professionals. - PulsePoint: A programmatic advertising platform specializing in health-related marketing. internetbrands.com - Krames: Offers patient education and engagement solutions. - Mercury Healthcare: Focuses on data-driven healthcare marketing and engagement. 2. Legal - Martindale-Avvo: A legal marketing network combining Martindale-Hubbell, Avvo, and Nolo to connect attorneys with clients. - Nolo: Provides DIY legal solutions and resources for consumers. - FindLaw: Offers legal information and marketing services for law firms. 3. Automotive - CarsDirect: An online platform for car buying and research. - Autodata Solutions: Provides automotive data and software solutions to manufacturers and dealers. - Auto Credit Express: Specializes in automotive financing solutions. 4. Home/Travel - Fodor's Travel: A travel guide publisher offering destination information and recommendations. - DoItYourself.com: Provides home improvement and DIY project resources. - SatisFacts: Offers resident satisfaction surveys and feedback solutions for the multifamily housing industry.

Keywords

Revenue

Revenue

EBITDA

EBITDA

Valuation

Valuation
Income Statement
Line Item20242023202220212020
Revenues$380 MM$250 MM$90 MM$120 MM$65 MM
Gross Profit$190 MM$125 MM$45 MM$60 MM$32.50 MM
Net Income (Loss)$43 MM$25 MM$9 MM$12 MM$6.50 MM
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Balance Sheet
Line Item20242023202220212020
Total Assets$850 MM$720 MM$680 MM$650 MM$600 MM
Total Liabilities$450 MM$400 MM$380 MM$350 MM$320 MM
Total Equity$400 MM$320 MM$300 MM$300 MM$280 MM
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Ratios

Revenue / EBITDA
123 MM
Valuation / Revenue
123 MM
Valuation / Employees
$123 MM
EBITDA / Revenue
$123 MM
1-Year CAGR (Revenue)
03
3-Year CAGR (Revenue)
11
1-Year CAGR (Employees)
19
3-Year CAGR (Employees)
96

Employee Figures

Employees

Key Executives

NameTitleSocialsEmailPhone

401K

Total Active Participants
1234
No. Participants with Account Balances
56789
Total Liabilities Start of Year
1234
Total Assets Start of Year
56789

M&A2024-03-15Completed

Seller

Founders Group

Investor Sponsors

NorthBridge PE

Deal Amount

$120M

Target Company Valuation

$1.20 MM

Techniques

Acquisition of Assets, Taken Private

Stake Tags

100%

Is PE deal

Yes

Is deal PE backed

Yes

Total Acquired

100%

Secondary Transaction2023-09-01Canceled

Target

BrightHealth Technologies

Seller

Early Investors Consortium

Investor Sponsors

--

Deal Amount

Undisclosed

Target Company Valuation

NaN

Techniques

Secondary Sale, Management Buy-out (MBO)

Stake Tags

Majority

Is PE deal

No

Is deal PE backed

Yes

Total Acquired

65%

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