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Innocent, Ltd.
Business Summary
Innocent is a privately-held fruit drinks maker. Founded in 1999, Innocent is headquartered in West London, United Kingdom. Innocent products are sold in supermarkets, coffee shops, specialty grocers, and various other outlets. As of 2012, Innocent controlled a majority share of the United Kingdom smoothie market.
Overview & Corporate Organization
Basic Information
| Year Founded: | 1999 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 3YR Revenue Growth Rate (CAGR): | View % |
| 1YR Employee Growth Rate: | View % |
| 3YR Employee Growth Rate (CAGR): | View % |
| Address: | 342 Ladbroke Grove |
| City: | West London |
| Country: | United Kingdom |
| Phone: | View |
| Website: | www.innocentdrinks.co.uk |
Corporate Organization
| Parent Companies: | |
| Brands: | Buy One Get One Bee Buy One Get One Tree Innocent By Nature Innocent Squeezies Innocent Veg Pot juicy drinks Nothing But Nothing But Fruit |
Industry Information
Industry Codes
| PICS™: | 400404™, 400405™, 400499™, 401106™, 401110™, 401112™, 401115™, 401199™, 1000803™, 1000817™, 1000822™, 1000825™, 1000899™ |
| NAICS: | View |
| SIC: | View |
PrivCo Industries (Sector > Industry > Sub-Industry)
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Income Statement | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 |
| Revenues | View | View | View | View | View | View | £37,724,000 | £16,700,000 | £10,600,000 | £6,500,000 | £1,900,000 | £400,000 |
| Cost of Goods Sold (Cost of Sales) | View | View | View | View | View | View | £23,290,000 | |||||
| Gross Profit | View | View | View | View | View | View | £14,434,000 | |||||
| Depreciation | View | View | View | View | View | View | £222,000 | |||||
| Operating Income (Loss) | View | View | View | View | View | View | £3,685,000 | |||||
| Income Before Income Taxes (Loss) | View | View | View | View | View | View | £3,744,000 | |||||
| Net Income (Loss) | View | View | View | View | View | View | £2,626,000 | £1,700,000 | ||||
| Income Tax Expense | View | View | View | View | View | View | (£1,118,000) |
| Balance Sheet | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 |
| Cash and Cash Equivalents | View | View | View | View | View | View | £2,833,000 | £1,329,707 | £869,303 | £80,712 | £91,3344 |
| Accounts Receivable | View | View | View | View | View | View | £5,746,000 | ||||
| Inventory | View | View | View | View | View | View | £2,584,000 | £394,063 | |||
| Other Long Term Assets1 | View | View | View | View | View | View | £13,032,000 | £345,761 | £257,856 | £162,336 | £9,2035 |
| Intangible Assets | View | View | View | View | £12,632,000 | ||||||
| Other Non-Current Assets2 | View | View | View | View | View | View | £400,000 | £345,761 | £257,856 | £162,336 | £9,2034 |
| Total Assets | View | View | View | View | View | View | £24,836,000 | £4,217,268 | £2,600,410 | £1,317,886 | £425,6994 |
| Current Liabilities | View | View | View | View | View | View | £7,897,000 | £2,876,877 | £2,062,091 | £1,097,162 | £392,7414 |
| Accounts Payable | View | View | View | View | View | View | £5,020,000 | ||||
| Long Term Debt3 | View | View | View | View | £13,200,000 | £226,092 | £256,179 | £207,4114 | |||
| Total Liabilities | View | View | View | View | View | View | £21,097,000 | £3,102,969 | £2,318,270 | £1,304,573 | £392,7414 |
| Stockholders Equity | View | View | View | View | View | View | £3,740,000 | £1,114,299 | £282,140 | £13,313 | £32,9584 |
| Cash Flow Statement | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 |
| Change in Receivables | View | View | View | View | View | View | ||||
| Change in Liabilities | View | View | View | View | View | View | £17,994,031 | £784,699 | £1,013,697 | £911,8326 |
| Change in Inventories | View | View | View | View | View | View | £2,189,937 | |||
| Change in Cash and Cash Equivalents | View | View | View | View | View | View | £1,503,293 | £460,404 | £788,591 | (£10,622)6 |
| Financial Notes: | |
| * | Innocent, Ltd. fiscal year end: 12/31 |
| 1 | Fixed... read more. |
| 2 | Tangible... read more. |
| 3 | Total... read more. |
| 4 | 3... read more. |
| 5 | For... read more. |
| 6 | Calculated from 3... read more. |
Charts, Financials, and Statistics (Graphs)
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Innocent, Ltd. Revenues (£ MM, GBP): |
Innocent, Ltd. Cost of Goods Sold (Cost of Sales) (£ MM, GBP): |
Innocent, Ltd. Gross Profit (£ MM, GBP): |
Innocent, Ltd. Depreciation (£ MM, GBP): |
Innocent, Ltd. Operating Income (Loss) (£ MM, GBP): |
Innocent, Ltd. Income Before Income Taxes (Loss) (£ MM, GBP): |
Innocent, Ltd. Net Income (Loss) (£ MM, GBP): |
Innocent, Ltd. Income Tax Expense (£ MM, GBP): |
Innocent, Ltd. Cash and Cash Equivalents (£ MM, GBP): |
Innocent, Ltd. Accounts Receivable (£ MM, GBP): |
Innocent, Ltd. Inventory (£ MM, GBP): |
Innocent, Ltd. Other Long Term Assets (£ MM, GBP): |
Innocent, Ltd. Intangible Assets (£ MM, GBP): |
Innocent, Ltd. Other Non-Current Assets (£ MM, GBP): |
Innocent, Ltd. Total Assets (£ MM, GBP): |
Innocent, Ltd. Current Liabilities (£ MM, GBP): |
Innocent, Ltd. Accounts Payable (£ MM, GBP): |
Innocent, Ltd. Long Term Debt (£ MM, GBP): |
Innocent, Ltd. Total Liabilities (£ MM, GBP): |
Innocent, Ltd. Stockholders Equity (£ MM, GBP): |
Innocent, Ltd. Change in Receivables (£ MM, GBP): |
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Innocent, Ltd. Change in Inventories (£ MM, GBP): |
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Innocent, Ltd. Total Employees: |
Innocent, Ltd. Productivity (Revenue/Employee) (£, GBP): |
Mergers & Acquisitions
| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Apr. 2009 | Completed | View | View | Acquisition | View |
| Details | Apr. 2010 | Completed | View | View | Acquisition Minority Stake Purchase | View |
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VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| 1999 | Maurice Pinto | A | Angel Investor Group | |
| Details | Total Round A Unspecified | |||
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Detailed Business Description: Innocent, Ltd.
Business Overview
Innocent is a privately-owned company with headquarters in Ladbroke Grove that develops, manufactures, and distributes healthy food and drinks, including smoothies, juice and ready-made vegetable dishes. Innocent products are sold in supermarkets, coffee shops, specialty grocers, and various other outlets. Founded by Richard Reed, Adam Balon and Jon Wright in 1999, Innocent is based in the United Kingdom and has strong sales in North America as well as other international markets, including Ireland, Spain, Sweden, Norway Netherlands, Finland, Belgium, Germany, France, Austria, Denmark and Switzerland. Innocent's primary product is the Innocent Smoothie. As of 2012, Innocent controlled a majority share of the United Kingdom smoothie market.
Products
Smoothies are Innocent's primary product. The Innocent smoothie consists of whole crushed fruit and juices, but other ingredients such as carrots and ginger have been used in some drinks. Innocent also offers fruit… Continue Reading →
Supplemental Resources
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