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InMobi
Business Summary
InMobi is a privately-held, venture capital backed company that specializes in mobile advertising. The largest independent mobile advertising network, Inmobi generated revenues of approximately $70 million in 2010. InMobi generates revenue by selling advertising solutions to advertisers, publishers, and developer.
Founded in 2007 by Naveen Tewari, InMobi is headquartered in Bangalore, India with over 15 offices around the world.
Recent News, Updates, and Analysis
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The Top 10 Largest Venture Capital Rounds of 2011
Jan. 2012 PrivCo, the private company financial data authority, has researched and ranked the Top 10 largest V.C. Funding Rounds of 2011 by size of the round: … Read More »
Overview & Corporate Organization
Basic Information
| Company Tags: | VC Backed |
| Year Founded: | 2007 |
| Formerly Named: | mKhoj |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 3YR Revenue Growth Rate (CAGR): | View % |
| City: | Bangalore |
| State/Province: | Karnataka |
| Country: | India |
| Phone: | View |
| Website: | www.inmobi.com |
Corporate Organization
| Affiliate Companies: | |
| Subsidiaries: | |
| Founders: | Naveen Tewari |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Services > Advertising & Marketing > Mobile Advertising |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Competitors & Comparables
Competitors
| AdMob Inc. |
| Apple's iAd |
| Google Inc. |
Ownership
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Income Statement | 2011 | 2010 |
| Revenue (Income) | View | View |
| Net Income (Profit and Loss on Account) | View | View |
| Balance Sheet | 2011 | 2010 |
| Cash & Cash Equivalents (Cash and Bank Balances) | View | View |
| Depreciation & Amortization | View | View |
| Inventory Work In Progress (Capital Work-In-Progress) | View | View |
| Investments | View | View |
| Deferred Tax Assets | View | View |
| Current Assets, Loans and Advances | View | View |
| Other Current Assets | View | View |
| Net Current Assets | View | View |
| Inventory | View | View |
| Accounts Receivable (Sundry Debtors) | View | View |
| Net Fixed Assets | View | View |
| Gross Fixed Assets | View | View |
| Secured Loans | View | View |
| Unsecured Loans | View | View |
| Deferred Tax Liabilities | View | View |
| Loans & Advances | View | View |
| Liabilities | View | View |
| Provisions | View | View |
| Additional Paid In Capital (Paid-up Capital) | View | View |
| Retained Earnings (Reserves and Surplus) | View | View |
| Audit Opinion | 2011 | 2010 |
| Auditor | View | View |
Mergers & Acquisitions
| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Aug. 2011 | Completed | View | View | Acquisition | View |
| Details | Jul. 2012 | Completed | View1 | View | Acquisition | View |
| Details | Jul. 2012 | Completed | View | View | Acquisition | View |
| Details | Jan. 2013 | Completed | View2 | View | Acquisition | View |
| 1 | The entire MMTG team...Read More → |
| 2 | Terms...Read More → |
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VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| Jan. 2007 | View | Angel | Angel Investor Group | |
| Details | Total Round Angel View | |||
| Dec. 2007 | View | Funding | Angel Investor Group | |
| Details | Total Round Funding View | |||
| Apr. 2008 | View | A | Private Equity & Venture Capital | |
| Apr. 2008 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Jul. 2010 | View | B | Private Equity & Venture Capital | |
| Jul. 2010 | View | B | Venture Capital | |
| Details | Total Round B View | |||
| Sep. 2011 | View | C | Venture Capital | |
| Details | Total Round C1 View | |||
| 1 | Softbank pledged...Read More → |
Full-length notes are available with Single Report Access or PrivCo Premium Subscription. |
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Detailed Business Description: InMobi
Business Model
InMobi is a privately-held, venture-backed company that specializes in mobile advertising. The largest independent mobile advertising network, Inmobi generated revenues of approximately $70 million in 2010. InMobi generates revenue by selling advertising solutions to advertisers, publishers, and developers; it takes a 30 to 40 per cent cut per ad. Inmobi also offers campaign management services and advertisement creation, format, and targeting. In addition, the Company provides advertisers and publishers with access to near real-time reports to monitor the performance of advertisement campaigns and the status of site monetization.
Revenues
Through the company's $215M+ in funding and its 2011 acquisition of U.S. based Sprout, InMobi expanded its reach to nearly half billion customers in nearly 200 countries. The company has its strongest presence in Asia with growing customer bases in Europe and South America. Over 90% of its business is done outside of India.
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Supplemental Resources
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