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Fitbit, Inc. is a privately-held, venture capital backed consumer products and services company that specializes in fitness tracking products. Fitbit, Inc.’s products allow users to record and view their daily routine online so that consumers can become motivated to be more active. Fitbit, Inc. was founded in 2007 by Eric Friedman and James Park. Fitbit, Inc. headquarters is located in San Francisco, California.
| Company Tags: | VC Backed |
| Year Founded: | 2007 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| City: | San Francisco |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Website: | www.fitbit.com |
| Brands: | Fitbit |
| Founders: | Eric Friedman James Park |
| Healthcare > Health Care Providers & Related Medical Services > Healthcare Information & Advisory Services |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
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| * | Fitbit, Inc. fiscal year end: 12/31 |
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$99 Single Company AccessInstant Full Site-Wide AccessFitbit, Inc. Revenues ($ MM): |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Oct. 2008 | View | A | Venture Capital | |
| Oct. 2008 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Sep. 2010 | View | Venture Financing | Venture Capital | |
| Sep. 2010 | View | Venture Financing | Venture Capital | |
| Details | Total Round Venture Financing View | |||
| Oct. 2010 | View | B | Venture Capital | |
| Details | Total Round B View | |||
| Sep. 2011 | View | C-1 | Venture Capital | |
| Sep. 2011 | View | C-1 | Venture Capital | |
| Details | Total Round C-1 View | |||
| Jan. 2012 | View | C-2 | Venture Capital | |
| Jan. 2012 | View | C-2 | Venture Capital | |
| Jan. 2012 | View | C-2 | Venture Capital | |
| Jan. 2012 | View | C-2 | Venture Capital | |
| Details | Total Round C-2 View | |||
| Total of Funding Shown Above View | ||||
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$99 Single Company AccessInstant Full Site-Wide AccessFitbit, Inc. Business Model
Privately-held Fitbit, Inc. allows consumers to track their steps & activity, upload that data wirelessly, and view their progress online. Fitbit, Inc.’s 3D motion sensor measures steps, calories burned, and distance traveled. This data can be tracked in real-time right on Fitbit, Inc.’s Tracker, or uploaded to FitBit.com. Fitbit, Inc. also allows users to track sleep patterns by simply wearing the Tracker at night.
Fitbit, Inc. has teamed up with ShareASale to create an affiliate program for its products. Through ShareASale, affiliates can sell Fitbit, Inc.’s products through their company or personal website. Most of Fitbit, Inc.’s business affiliates are personal trainers, fitness and wellness websites, and health-related retailers. There is no cost to becoming a Fitbit, Inc. affiliate, and all affiliates receive commision on product sales.
Fitbit, Inc. allows its customers access to a supportive community through its vast… Continue Reading →
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