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Exponential Interactive, Inc.
Business Summary
Exponential Interactive, Inc. is a privately-held technology-enabled media services company. Exponential Interactive, Inc. offers a digital media and advertising solution that allows online advertisers to reach out to their audiences through numerous channels and formats. Founded in 1998, by Dilip DaSilva, Exponential Interactive, Inc. is headquartered in Emeryville, California.
Overview & Corporate Organization
Basic Information
| Year Founded: | 1998 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 3YR Revenue Growth Rate (CAGR): | View % |
| City: | Emeryville |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Fax: | View |
| Website: | www.exponential.com |
Corporate Organization
| Subsidiaries: | |
| Brands: | Firefly Video FullTango LeadGenuity Techbargains.com Tribal Fusion |
| Founders: | Dilip DaSilva |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Media |
| Services > Advertising & Marketing > Marketing Services |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Competitors & Comparables
Competitors
| Facebook, Inc. |
| Google Inc. |
| Yahoo! Inc. |
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Income Statement | 2012 Q1 | 2011 | 2010 | 2009 |
| Revenues | View | View | View | |
| Cost of Goods and Services Sold | View | View | View | |
| Gross Profit | View | View | View | |
| Selling and Marketing Expenses | View | View | View | |
| General and Administrative Expenses | View | View | View | |
| Research and Development Expense (Excluding In - Process) | View | View | View | |
| Amortization - Intangibles (Nonproductive) | View | View | View | |
| Operating Expense - Other | View | View | View | |
| Total Operating Expenses excluding costs | View | View | View | |
| Operating Income/(Loss) | View | View | View | |
| Interest Expense | View | View | View | |
| Non-operating Income/(Expense) - Other | View | View | View | |
| Non-operating Income/(Expense) | View | View | View | |
| Income/(Loss) from Continuing Operations Before Income Taxes | View | View | View | |
| Provision for Income Taxes | View | View | View | |
| Net Income (Loss) | View | View | View | |
| Balance Sheet | 2012 Q1 | 2011 | 2010 | 2009 |
| Cash and Cash Equivalents | View | View | ||
| Net Accounts Receivable Trade | View | View | ||
| Current Deferred Income Taxes | View | View | ||
| Prepaid Expenses | View | View | ||
| Current Assets | View | View | ||
| Net Property, Plant and Equipment | View | View | ||
| Goodwill | View | View | ||
| Intangible Assets (Excluding Goodwill) | View | View | ||
| Noncurrent Deferred Tax Assets | View | View | ||
| Noncurrent Other Assets | View | View | ||
| Assets | View | View | ||
| Accrued Expenses - Other | View | View | ||
| Employee Related Liabilities | View | View | ||
| Other Accounts Payable and Accrued Expenses | View | View | ||
| Current Capital Lease Obligations | View | View | ||
| Current Other Liabilities | View | View | ||
| Current Liabilities | View | View | ||
| Long-Term Debt | View | View | ||
| Capital Lease Obligations - Long-Term | View | View | ||
| Deferred Tax Liability | View | View | ||
| Noncurrent Other Liabilities | View | View | ||
| Liabilities | View | View | ||
| Common Stock - Value (Excluding Additional Paid in Capital) | View | View | ||
| Additional Paid in Capital | View | View | ||
| Retained Earnings | View | View | ||
| Treasury Stock - Value | View | View | ||
| Other Accumulated Comprehensive Income, Net of Tax Effect | View | View | ||
| Stockholders' Equity | View | View | ||
| Liabilities and Stockholders' Equity | View | View | ||
| Cash Flow Statement | 2012 Q1 | 2011 | 2010 | 2009 |
| Operating Activities Beginning Net Income | View | View | View | |
| Adjustment Amortization - Intangibles (Non-Productive) | View | View | View | |
| Amortization | View | View | View | |
| Total Adjustments to Provision for Doubtful Accounts | View | View | View | |
| Tax Benefit from Exercise of Stock Options | View | View | View | |
| Adjustment for Equity Based Compensation Expense | View | View | View | |
| Adjustment Derivatives | View | View | View | |
| Adjustment Property Plant Equipment | View | View | View | |
| Deferred Income Taxes | View | View | View | |
| Change Accounts Receivable | View | View | View | |
| Change Prepaid Expenses Other Current Assets | View | View | View | |
| Change Other Accrued Expenses | View | View | View | |
| Other Increase/(Decrease) in Accounts Payable and Accrued Expenses | View | View | View | |
| Increase/(Decrease) in Employee Related Liabilities | View | View | View | |
| Increase/(Decrease) in Other Current Liabilities | View | View | View | |
| Net Other Increase/(Decrease) in Working Capital | View | View | View | |
| Net Cash Flows Provided By/(Used In) Operating Activities | View | View | View | |
| Purchase of Property, Plant and Equipment | View | View | View | |
| Acquisition of Businesses, Net of Cash Acquired | View | View | View | |
| Software Development Costs | View | View | View | |
| Net Cash Flows Provided By/(Used In) Investing Activities | View | View | View | |
| Proceeds from Lines of Credit | View | View | View | |
| Repayments on Lines of Credit | View | View | View | |
| Repayments on Notes Payable | View | View | View | |
| Repayments of Other Debt | View | View | View | |
| Reduction of Capital Lease Obligations | View | View | View | |
| Proceeds from Issuance of Common Stock | View | View | View | |
| Net Cash Flows Provided By/(Used In) Financing Activities | View | View | View | |
| Effect of Exchange Rate on Cash and Cash Equivalents | View | View | View | |
| Increase/(Decrease) in Cash and Cash Equivalents | View | View | View | |
| Cash and cash equivalents at the beginning of the year | View | View | View | |
| Total Cash and cash equivalents at the end of the year | View | View | View | |
| Income Taxes Paid | View | View | View | |
| Cash Interest Expense | View | View | View | |
| Fair Value of Assets Acquired | View | View | View | |
| Supplemental Deferred Purchase Price | View | View | View | |
| Employee Figures | 2012 Q1 | 2011 | 2010 | 2009 |
| Total Employees | View | View | ||
| Productivity (Revenue/Employee) | View |
| Financial Notes: | |
| * | Exponential Interactive, Inc. fiscal year end: 12/31 |
Charts, Financials, and Statistics (Graphs)
(Copy and paste into spreadsheet or export all Exponential Interactive, Inc. financials to Excel and create your own graphs.)
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Exponential Interactive, Inc. Revenues ($ MM): |
Exponential Interactive, Inc. Cost of Goods and Services Sold ($ MM): |
Exponential Interactive, Inc. Gross Profit ($ MM): |
Exponential Interactive, Inc. Selling and Marketing Expenses ($ MM): |
Exponential Interactive, Inc. General and Administrative Expenses ($ MM): |
Exponential Interactive, Inc. Research and Development Expense (Excluding In - Process) ($ MM): |
Exponential Interactive, Inc. Amortization - Intangibles (Nonproductive) ($ MM): |
Exponential Interactive, Inc. Total Operating Expenses excluding costs ($ MM): |
Exponential Interactive, Inc. Operating Income/(Loss) ($ MM): |
Exponential Interactive, Inc. Interest Expense ($): |
Exponential Interactive, Inc. Non-operating Income/(Expense) - Other ($ MM): |
Exponential Interactive, Inc. Non-operating Income/(Expense) ($ MM): |
Exponential Interactive, Inc. Income/(Loss) from Continuing Operations Before Income Taxes ($ MM): |
Exponential Interactive, Inc. Provision for Income Taxes ($ MM): |
Exponential Interactive, Inc. Net Income (Loss) ($ MM): |
Exponential Interactive, Inc. Cash and Cash Equivalents ($ MM): |
Exponential Interactive, Inc. Net Accounts Receivable Trade ($ MM): |
Exponential Interactive, Inc. Current Deferred Income Taxes ($ MM): |
Exponential Interactive, Inc. Prepaid Expenses ($ MM): |
Exponential Interactive, Inc. Current Assets ($ MM): |
Exponential Interactive, Inc. Net Property, Plant and Equipment ($ MM): |
Exponential Interactive, Inc. Goodwill ($ MM): |
Exponential Interactive, Inc. Intangible Assets (Excluding Goodwill) ($ MM): |
Exponential Interactive, Inc. Noncurrent Deferred Tax Assets ($ MM): |
Exponential Interactive, Inc. Noncurrent Other Assets ($ MM): |
Exponential Interactive, Inc. Assets ($ MM): |
Exponential Interactive, Inc. Accrued Expenses - Other ($ MM): |
Exponential Interactive, Inc. Employee Related Liabilities ($ MM): |
Exponential Interactive, Inc. Other Accounts Payable and Accrued Expenses ($ MM): |
Exponential Interactive, Inc. Current Capital Lease Obligations ($ MM): |
Exponential Interactive, Inc. Current Other Liabilities ($ MM): |
Exponential Interactive, Inc. Current Liabilities ($ MM): |
Exponential Interactive, Inc. Long-Term Debt ($ MM): |
Exponential Interactive, Inc. Capital Lease Obligations - Long-Term ($ MM): |
Exponential Interactive, Inc. Deferred Tax Liability ($ MM): |
Exponential Interactive, Inc. Noncurrent Other Liabilities ($ MM): |
Exponential Interactive, Inc. Liabilities ($ MM): |
Exponential Interactive, Inc. Common Stock - Value (Excluding Additional Paid in Capital) ($): |
Exponential Interactive, Inc. Additional Paid in Capital ($ MM): |
Exponential Interactive, Inc. Retained Earnings ($ MM): |
Exponential Interactive, Inc. Treasury Stock - Value ($): |
Exponential Interactive, Inc. Other Accumulated Comprehensive Income, Net of Tax Effect ($): |
Exponential Interactive, Inc. Stockholders' Equity ($ MM): |
Exponential Interactive, Inc. Liabilities and Stockholders' Equity ($ MM): |
Exponential Interactive, Inc. Operating Activities Beginning Net Income ($ MM): |
Exponential Interactive, Inc. Adjustment Amortization - Intangibles (Non-Productive) ($ MM): |
Exponential Interactive, Inc. Amortization ($): |
Exponential Interactive, Inc. Total Adjustments to Provision for Doubtful Accounts ($): |
Exponential Interactive, Inc. Tax Benefit from Exercise of Stock Options ($): |
Exponential Interactive, Inc. Adjustment for Equity Based Compensation Expense ($ MM): |
Exponential Interactive, Inc. Adjustment Derivatives ($): |
Exponential Interactive, Inc. Adjustment Property Plant Equipment ($ MM): |
Exponential Interactive, Inc. Deferred Income Taxes ($ MM): |
Exponential Interactive, Inc. Change Accounts Receivable ($ MM): |
Exponential Interactive, Inc. Change Prepaid Expenses Other Current Assets ($ MM): |
Exponential Interactive, Inc. Change Other Accrued Expenses ($ MM): |
Exponential Interactive, Inc. Other Increase/(Decrease) in Accounts Payable and Accrued Expenses ($ MM): |
Exponential Interactive, Inc. Increase/(Decrease) in Employee Related Liabilities ($ MM): |
Exponential Interactive, Inc. Increase/(Decrease) in Other Current Liabilities ($ MM): |
Exponential Interactive, Inc. Net Other Increase/(Decrease) in Working Capital ($): |
Exponential Interactive, Inc. Net Cash Flows Provided By/(Used In) Operating Activities ($ MM): |
Exponential Interactive, Inc. Purchase of Property, Plant and Equipment ($ MM): |
Exponential Interactive, Inc. Acquisition of Businesses, Net of Cash Acquired ($ MM): |
Exponential Interactive, Inc. Software Development Costs ($): |
Exponential Interactive, Inc. Net Cash Flows Provided By/(Used In) Investing Activities ($ MM): |
Exponential Interactive, Inc. Proceeds from Lines of Credit ($ MM): |
Exponential Interactive, Inc. Repayments on Lines of Credit ($ MM): |
Exponential Interactive, Inc. Repayments on Notes Payable ($ MM): |
Exponential Interactive, Inc. Repayments of Other Debt ($ MM): |
Exponential Interactive, Inc. Reduction of Capital Lease Obligations ($ MM): |
Exponential Interactive, Inc. Proceeds from Issuance of Common Stock ($): |
Exponential Interactive, Inc. Net Cash Flows Provided By/(Used In) Financing Activities ($ MM): |
Exponential Interactive, Inc. Effect of Exchange Rate on Cash and Cash Equivalents ($): |
Exponential Interactive, Inc. Increase/(Decrease) in Cash and Cash Equivalents ($ MM): |
Exponential Interactive, Inc. Cash and cash equivalents at the beginning of the year ($ MM): |
Exponential Interactive, Inc. Total Cash and cash equivalents at the end of the year ($ MM): |
Exponential Interactive, Inc. Income Taxes Paid ($ MM): |
Exponential Interactive, Inc. Cash Interest Expense ($ MM): |
Exponential Interactive, Inc. Fair Value of Assets Acquired ($ MM): |
Exponential Interactive, Inc. Supplemental Deferred Purchase Price ($ MM): |
Exponential Interactive, Inc. Total Employees: |
Mergers & Acquisitions
| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Apr. 2007 | Completed | View | View | Acquisition | View |
| Details | Sep. 2011 | Completed | View | View | Acquisition | View |
| Details | Sep. 2011 | Completed | View | View | Acquisition | View |
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Public / Private History (PPH™)
| Date | Deal Type | Action | Resulting Status | Valuation | Amount Raised | Public Ticker | |
| Details | Mar. 2012 | View | View | View | View | View | View |
Detailed Business Description: Exponential Interactive, Inc.
Business Overview
Exponential Interactive, Inc. provides advertising intelligence and digital media solutions to advertisers across display, video, and mobile advertising. Exponential offers the ex Advertising Intelligence a proprietary advertising solution that allows brands and advertisers to gather and analyze data from consumers. The platform gathers data from consumer actions on websites such as visits, purchases, and searches and associates the actions with existing user information. Exponential builds contextualization technology to assign key attributes to web pages in order to link customer visits to the particular attributes of the page. By doing so, Exponential increases advertiser ability to reach relevant audiences, maximizing advertising return on investment.
Revenue Model
Exponential Interactive, Inc. generates revenue through fees from ad agencies for marketing campaigns using Exponential Interactive platforms. Exponential operates through four main brands, Tribal… Continue Reading →
Exhibits
Supplemental Resources
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