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Exponential Interactive, Inc.

Private Company Ticker Symbol™: (EXPONIP)

Business Summary

Exponential Interactive, Inc. is a privately-held technology-enabled media services company. Exponential Interactive, Inc. offers a digital media and advertising solution that allows online advertisers to reach out to their audiences through numerous channels and formats. Founded in 1998, by Dilip DaSilva, Exponential Interactive, Inc. is headquartered in Emeryville, California.

Jump to Exponential Interactive, Inc.: Detailed Business Description for more details on Exponential Interactive, Inc. products and services, financial structure, Exponential Interactive, Inc. major business events, and more.

Overview & Corporate Organization

Basic Information

Year Founded:1998
Fiscal Year End:12/31
1YR Revenue Growth Rate:View %
3YR Revenue Growth Rate (CAGR):View %
City:Emeryville
State/Province:California
Country:United States
Phone:View
Fax:View
Website:www.exponential.com

Corporate Organization

Subsidiaries:
Brands:
Firefly Video
FullTango
LeadGenuity
Techbargains.com
Tribal Fusion
Founders:
Dilip DaSilva

Industry Information

Industry Codes

PICS™:1100™, 1300309
NAICS:View
SIC:View

PrivCo Industries (Sector > Industry > Sub-Industry)

Media
Services > Advertising & Marketing > Marketing Services

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Competitors & Comparables

Charts, Financials, and Statistics (Table Format)

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Income Statement2012 Q1201120102009
Revenues ViewViewView
Cost of Goods and Services Sold ViewViewView
Gross Profit ViewViewView
Selling and Marketing Expenses ViewViewView
General and Administrative Expenses ViewViewView
Research and Development Expense (Excluding In - Process) ViewViewView
Amortization - Intangibles (Nonproductive) ViewViewView
Operating Expense - Other ViewViewView
Total Operating Expenses excluding costs ViewViewView
Operating Income/(Loss) ViewViewView
Interest Expense ViewViewView
Non-operating Income/(Expense) - Other ViewViewView
Non-operating Income/(Expense) ViewViewView
Income/(Loss) from Continuing Operations Before Income Taxes ViewViewView
Provision for Income Taxes ViewViewView
Net Income (Loss) ViewViewView
Balance Sheet2012 Q1201120102009
Cash and Cash Equivalents ViewView 
Net Accounts Receivable Trade ViewView 
Current Deferred Income Taxes ViewView 
Prepaid Expenses ViewView 
Current Assets ViewView 
Net Property, Plant and Equipment ViewView 
Goodwill ViewView 
Intangible Assets (Excluding Goodwill) ViewView 
Noncurrent Deferred Tax Assets ViewView 
Noncurrent Other Assets ViewView 
Assets ViewView 
Accrued Expenses - Other ViewView 
Employee Related Liabilities ViewView 
Other Accounts Payable and Accrued Expenses ViewView 
Current Capital Lease Obligations ViewView 
Current Other Liabilities ViewView 
Current Liabilities ViewView 
Long-Term Debt ViewView 
Capital Lease Obligations - Long-Term ViewView 
Deferred Tax Liability ViewView 
Noncurrent Other Liabilities ViewView 
Liabilities ViewView 
Common Stock - Value (Excluding Additional Paid in Capital) ViewView 
Additional Paid in Capital ViewView 
Retained Earnings ViewView 
Treasury Stock - Value ViewView 
Other Accumulated Comprehensive Income, Net of Tax Effect ViewView 
Stockholders' Equity ViewView 
Liabilities and Stockholders' Equity ViewView 
Cash Flow Statement2012 Q1201120102009
Operating Activities Beginning Net Income ViewViewView
Adjustment Amortization - Intangibles (Non-Productive) ViewViewView
Amortization ViewViewView
Total Adjustments to Provision for Doubtful Accounts ViewViewView
Tax Benefit from Exercise of Stock Options ViewViewView
Adjustment for Equity Based Compensation Expense ViewViewView
Adjustment Derivatives ViewViewView
Adjustment Property Plant Equipment ViewViewView
Deferred Income Taxes ViewViewView
Change Accounts Receivable ViewViewView
Change Prepaid Expenses Other Current Assets ViewViewView
Change Other Accrued Expenses ViewViewView
Other Increase/(Decrease) in Accounts Payable and Accrued Expenses ViewViewView
Increase/(Decrease) in Employee Related Liabilities ViewViewView
Increase/(Decrease) in Other Current Liabilities ViewViewView
Net Other Increase/(Decrease) in Working Capital ViewViewView
Net Cash Flows Provided By/(Used In) Operating Activities ViewViewView
Purchase of Property, Plant and Equipment ViewViewView
Acquisition of Businesses, Net of Cash Acquired ViewViewView
Software Development Costs ViewViewView
Net Cash Flows Provided By/(Used In) Investing Activities ViewViewView
Proceeds from Lines of Credit ViewViewView
Repayments on Lines of Credit ViewViewView
Repayments on Notes Payable ViewViewView
Repayments of Other Debt ViewViewView
Reduction of Capital Lease Obligations ViewViewView
Proceeds from Issuance of Common Stock ViewViewView
Net Cash Flows Provided By/(Used In) Financing Activities ViewViewView
Effect of Exchange Rate on Cash and Cash Equivalents ViewViewView
Increase/(Decrease) in Cash and Cash Equivalents ViewViewView
Cash and cash equivalents at the beginning of the year ViewViewView
Total Cash and cash equivalents at the end of the year ViewViewView
Income Taxes Paid ViewViewView
Cash Interest Expense ViewViewView
Fair Value of Assets Acquired ViewViewView
Supplemental Deferred Purchase Price ViewViewView
Employee Figures2012 Q1201120102009
Total EmployeesViewView  
Productivity (Revenue/Employee) View  
Notes
Financial Notes:
*Exponential Interactive, Inc. fiscal year end: 12/31
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Charts, Financials, and Statistics (Graphs)

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Exponential Interactive, Inc. Revenues ($ MM):
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Exponential Interactive, Inc. Total Cash and cash equivalents at the end of the year ($ MM):
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Exponential Interactive, Inc. Income Taxes Paid ($ MM):
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Exponential Interactive, Inc. Cash Interest Expense ($ MM):
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Exponential Interactive, Inc. Fair Value of Assets Acquired ($ MM):
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Exponential Interactive, Inc. Supplemental Deferred Purchase Price ($ MM):
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Exponential Interactive, Inc. Total Employees:
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Mergers & Acquisitions

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DateStatusTargetBuyerDeal TypePrice
DetailsApr. 2007CompletedViewViewAcquisitionView
DetailsSep. 2011CompletedViewViewAcquisitionView
DetailsSep. 2011CompletedViewViewAcquisitionView

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Public / Private History (PPH™)

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DateDeal TypeActionResulting StatusValuationAmount RaisedPublic Ticker
DetailsMar. 2012ViewViewViewViewViewView

Detailed Business Description: Exponential Interactive, Inc.

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Business Overview

Exponential Interactive, Inc. provides advertising intelligence and digital media solutions to advertisers across display, video, and mobile advertising. Exponential offers the ex Advertising Intelligence a proprietary advertising solution that allows brands and advertisers to gather and analyze data from consumers. The platform gathers data from consumer actions on websites such as visits, purchases, and searches and associates the actions with existing user information. Exponential builds contextualization technology to assign key attributes to web pages in order to link customer visits to the particular attributes of the page. By doing so, Exponential increases advertiser ability to reach relevant audiences, maximizing advertising return on investment.

Revenue Model

Exponential Interactive, Inc. generates revenue through fees from ad agencies for marketing campaigns using Exponential Interactive platforms. Exponential operates through four main brands, Tribal… Continue Reading →

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Exhibits

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