Privately-held EmSense is a neuroscience company that applies advances in EEG and other neurometrics to provide clients with deep and reliable understanding of consumers’ emotional and cognitive engagement with marketing stimuli. The company’s quantitative metrics deliver breakthrough insights that facilitate the creation and optimization of advertising, packaging, media content, online marketing, and both the live ina¬Āstore and virtual store shopping experiences. EmSense provides expertise and advancements in emotion tracking, cognitive neuroscience, analytics, and market research through their proprietary EmGear™, the first ever dry, wireless, scalable, nona¬Āinvasive EEG neuroscience technology. EmSense is headquartered in San Francisco. To learn more about EmSense’s technology solutions and consulting services, visit www.emsense.com.
Overview & Corporate Organization
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|Services > Advertising & Marketing > Marketing Services|
|Services > Advertising & Marketing > Other Advertising & Marketing|
|Technology > Biotechnology > Other Biotechnology|
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Charts, Financials, and Statistics (Table Format)
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|*||EmSense Corporation fiscal year end: 12/31|
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Detailed Business Description: EmSense Corporation
EmSense is the brainchild of technology specialists from MIT and HP Labs. It was founded in 2004 with the primary aim of applying scientific techniques to study consumer behavior, and subsequently facilitate businesses to better woo the attention of the end user. In 2008, Scott Smith, a Business Development Vice President at Electrode Arrays, joined EmSense as a Vice President. In early 2009, Mark Mallardi, a veteran of the industry, was appointed as the Senior Vice President of Sales and Marketing.
The flagship product of EmSense is the EmBand™, a headband-like device that contains a hardware-software package to record brainwaves, which are essentially troughs and spikes indicative of stimulating memory, emotion, and attention of the user. The device tracks pupil movements, heartbeat variations, breathing patterns, skin temperature, and other sensory parameters. By detecting and measuring key bio-sensory and visceral responses of the consumer in regards to a product’s… Continue Reading →