Buddy Media, Inc.

Buddy Media, Inc. has been acquired by a public company.
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Business Summary

Buddy Media, Inc. is a privately-held, venture capital backed company that provides a platform for companies to consolidate their advertising on social media outlets such as Facebook and Twitter. (Please see Buddy Media product description in company narrative below.) Buddy Media added a European office in London in July 2011 and appointed Luca Benin as Managing Director of the office. Buddy Media first launched its Facebook page management system in March 2009 which later incorporated geo-targeting users based on location and language and wall moderation and management. The company has done work with Ford Motor Company, Hanes, ESPN, Hearst Corporation, and Virgin Mobile USA. Founded in 2007 by husband and wife Michael and Kass Lazerow, Buddy Media is headquartered in New York, New York.

Jump to Buddy Media, Inc.: Detailed Business Description for more details on Buddy Media, Inc. products and services, financial structure, Buddy Media, Inc. major business events, and more.

Recent News, Updates, and Analysis

TUMBLR'S V.C. & EMPLOYEE CASH WINDFALL: UNION SQ VENTURES: 5,000% Return - $253,000,000 (Mostly From $400K TUMBLR Seed Money In 2007)...SPARK CAPITAL: 4,000% Return - $154,000,000 & SPARK Partner BIJAN SABET + Other Early Individual Investors Net $77,000,000 More (On SPARK & SABET's $6M Funding)...Of TUMBLR's 1st 10 Employees Who Remained & Fully Vested: Each Receiving Average $6,179,776 Cash; Of the 1st 30 Employees Who Stayed and Fully Vested: Average $3,630,000 Cash Each...All 178 TUMBLR Employees Averaging $370,787 Each..."Big Boost to NYC Tech Ecosystem"
May. 2013 Tumblr Acquisition: PrivCo provides the ownership stakes and cash received by Tumblr's venture capital investor, founders & employees from Yahoo's $1.1 Billion acquisition. … Read More »
EXCLUSIVE 2012 RANKINGS - The TOP 10 LARGEST V.C.-BACKED ACQUISITIONS OF THE YEAR: 1st Place: NICIRA NETWORKS ($1.26B); 2nd Place: YAMMER ($1.20B); 3rd Place: MERAKI, INC. ($1.20B); BIGGEST WINNERS: BENCHMARK CAPITAL, ANDREESSEN HOROWITZ, SEQUOIA CAPITAL
Jan. 2013 January 15, 2012 2:00 am EST - PrivCo compiles our annual list of the largest V.C.-backed private company mergers and acquisitions. Enterprise technology, social media, and cloud technology company acquisitions dominated the top ten list this year, with Nicira Networks, Inc.'s acquisition by VMware, Inc. topping the list. … Read More »
Institutional Venture Partners (IVP) Raises Massive $1 Billion VC Fund: Tells PrivCo "Private Companies Will Stay Private Longer & Raise Bigger Venture Rounds"
Jul. 2012 PrivCo's exclusive interview with Gina Bauman, Director of Marketing at Institutional Venture Partners, and the venture capital firm's massive $1 billion VC fund raise. … Read More »

Overview & Corporate Organization

Basic Information

Company Tags:	VC Backed
Year Founded:	2007
Fiscal Year End:	12/31
1YR Revenue Growth Rate:	View %
1YR Employee Growth Rate:	View %
3YR Employee Growth Rate (CAGR):	View %
City:	New York
State/Province:	New York
Country:	United States
Phone:	View
Website:	www.buddymedia.com

Corporate Organization

Parent Companies:	Salesforce.com, Inc.
Brands:	C-Rank ConversationBuddy ConversionBuddy ProfileBuddy ReachBuddy
Founders:	Kass Lazerow Michael Lazerow

Industry Information

Industry Codes

PICS™:	900319™, 900322™, 900323™, 1300309™, 1501509™, 1501529™, 1501541™
NAICS:	View
SIC:	View

PrivCo Industries (Sector > Industry > Sub-Industry)

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Competitors & Comparables

Competitors

Involver

Qloud

Shoutlet

Syncapse

Vitrue

Charts, Financials, and Statistics (Table Format)

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All data before 2006 is completely free to view! To access data from 2006 onward:

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Balance Sheet	2011	2010
Current Assets	View	View
Cash and Cash Equivalents	View	View
Accounts Receivable	View	View
Other Current Assets	View	View
Property, Plant and Equipment	View	View
Intangible Assets	View	View
Other Non-Current Assets	View	View
Total Assets	View	View
Current Liabilities	View	View
Accounts Payable	View	View
Total Liabilities	View	View
Stockholders Equity	View	View
Additional Paid-In Capital	View	View
Cash Flow Statement	2011	2010
Cash Flow From Operating Activities	View	View
Cash Flow From Investing Activities	View	View
Cash Flow From Financing Activities	View	View
Total Cash Flow (Net Change in Cash)	View	View
Cash & Cash Equivalents End of Year	View	View
Cash & Cash Equivalents Beginning of Year	View	View

Income Statement	2012	2011	2010
Revenues	View¹	View	View
Cost of Goods Sold (Cost of Sales)		View	View
Gross Profit		View	View
Selling, General & Administrative Expenses		View	View
Marketing/Advertising Expense		View	View
Research & Development Expense		View	View
Other Operating Expenses		View	View
Total Operating Expenses		View	View
Operating Income (Loss)		View	View
Interest Income		View	View
Income Before Income Taxes (Loss)		View	View
Provision for Income Taxes		View	View
Net Income (Loss)		View	View

Employee Figures	2012	2011	2010	2009	2008
Total Employees	View	View	View	View	View
Productivity (Revenue/Employee)	View	View	View

Financial Notes:
*	Buddy Media, Inc. fiscal year end: 12/31
1	LTM as... read more.

	Date	Status	Target	Buyer	Deal Type	Price
Details	May. 2011	Completed	View¹	View	Acquisition Asset Sale	View
Details	Feb. 2012	Completed	View²	View	Acquisition	View
Details	Jun. 2012	Completed	View³	View	Acquisition	View

1	Spinback's team, consisting of Paul...Read More →
2	Brighter Option's social ad...Read More →
3	The $222 million of stock...Read More →
	Full-length notes are available with Single Report Access or PrivCo Premium Subscription.

	Date	Investor	Round	Investor Type
	Sep. 2007	View	A	Angel / Individual
	Sep. 2007	View	A	Angel / Individual
	Sep. 2007	View	A	Angel / Individual
	Sep. 2007	View	A	Angel / Individual
	Sep. 2007	View	A	Angel / Individual
	Sep. 2007	View	A	Venture Capital
	Sep. 2007	View	A	Venture Capital
Details		Total Round A View
	Apr. 2008	View	B-1	Venture Capital
	Apr. 2008	View	B-1	Venture Capital
	Apr. 2008	View	B-1	Venture Capital
	Apr. 2008	View	B-1	Angel / Individual
	Apr. 2008	View	B-1	Venture Capital
Details		Total Round B-1 View
	Jul. 2009	View	Venture Financing	Venture Capital
Details		Total Round Venture Financing View
	Mar. 2010	View	B-2	Venture Capital
	Mar. 2010	View	B-2	Venture Capital
	Mar. 2010	View	B-2	Angel / Individual
	Mar. 2010	View	B-2	Venture Capital
Details		Total Round B-2 View
	Oct. 2010	View	C	Venture Capital
	Oct. 2010	View	C	Venture Capital
	Oct. 2010	View	C	Venture Capital
	Oct. 2010	View	C	Venture Capital
	Oct. 2010	View	C	Corporate
Details		Total Round C View
	Aug. 2011	View	D	Venture Capital
	Aug. 2011	View	D	Venture Capital
	Aug. 2011	View	D	Venture Capital
	Aug. 2011	View	D	Venture Capital
Details		Total Round D View
		Total of Funding Shown Above View

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Buddy Media, Inc.

Business Summary

Recent News, Updates, and Analysis

Overview & Corporate Organization

Basic Information

Corporate Organization

Industry Information

Industry Codes

PrivCo Industries (Sector > Industry > Sub-Industry)

Competitors & Comparables

Competitors

Charts, Financials, and Statistics (Table Format)

Charts, Financials, and Statistics (Graphs)

Buddy Media, Inc. Current Assets ($ MM): (Displayed as graph)

Buddy Media, Inc. Cash and Cash Equivalents ($ MM): (Displayed as graph)

Buddy Media, Inc. Accounts Receivable ($ MM): (Displayed as graph)

Buddy Media, Inc. Other Current Assets ($): (Displayed as graph)

Buddy Media, Inc. Property, Plant and Equipment ($ MM): (Displayed as graph)

Buddy Media, Inc. Intangible Assets ($ MM): (Displayed as graph)

Buddy Media, Inc. Other Non-Current Assets ($ MM): (Displayed as graph)

Buddy Media, Inc. Total Assets ($ MM): (Displayed as graph)

Buddy Media, Inc. Current Liabilities ($ MM): (Displayed as graph)

Buddy Media, Inc. Accounts Payable ($ MM): (Displayed as graph)

Buddy Media, Inc. Total Liabilities ($ MM): (Displayed as graph)

Buddy Media, Inc. Stockholders Equity ($ MM): (Displayed as graph)

Buddy Media, Inc. Additional Paid-In Capital ($ MM): (Displayed as graph)

Buddy Media, Inc. Cash Flow From Operating Activities ($ MM): (Displayed as graph)

Buddy Media, Inc. Cash Flow From Investing Activities ($ MM): (Displayed as graph)

Buddy Media, Inc. Cash Flow From Financing Activities ($ MM): (Displayed as graph)

Buddy Media, Inc. Total Cash Flow (Net Change in Cash) ($ MM): (Displayed as graph)

Buddy Media, Inc. Cash & Cash Equivalents End of Year ($ MM): (Displayed as graph)

Buddy Media, Inc. Cash & Cash Equivalents Beginning of Year ($ MM): (Displayed as graph)

Buddy Media, Inc. Revenues ($ MM): (Displayed as graph)

Buddy Media, Inc. Cost of Goods Sold (Cost of Sales) ($ MM): (Displayed as graph)

Buddy Media, Inc. Gross Profit ($ MM): (Displayed as graph)

Buddy Media, Inc. Selling, General & Administrative Expenses ($ MM): (Displayed as graph)

Buddy Media, Inc. Marketing/Advertising Expense ($ MM): (Displayed as graph)

Buddy Media, Inc. Research & Development Expense ($ MM): (Displayed as graph)

Buddy Media, Inc. Other Operating Expenses ($): (Displayed as graph)

Buddy Media, Inc. Total Operating Expenses ($ MM): (Displayed as graph)

Buddy Media, Inc. Operating Income (Loss) ($ MM): (Displayed as graph)

Buddy Media, Inc. Interest Income ($): (Displayed as graph)

Buddy Media, Inc. Income Before Income Taxes (Loss) ($ MM): (Displayed as graph)

Buddy Media, Inc. Provision for Income Taxes ($): (Displayed as graph)

Buddy Media, Inc. Net Income (Loss) ($ MM): (Displayed as graph)

Buddy Media, Inc. Total Employees: (Displayed as graph)

Buddy Media, Inc. Productivity (Revenue/Employee) ($): (Revenue Per Employee, Displayed as graph)

Mergers & Acquisitions

VC/Funding Activity

Detailed Business Description: Buddy Media, Inc.

REVENUE DRIVERS

Exhibits

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Buddy Media, Inc. Current Assets ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cash and Cash Equivalents ($ MM):
(Displayed as graph)

Buddy Media, Inc. Accounts Receivable ($ MM):
(Displayed as graph)

Buddy Media, Inc. Other Current Assets ($):
(Displayed as graph)

Buddy Media, Inc. Property, Plant and Equipment ($ MM):
(Displayed as graph)

Buddy Media, Inc. Intangible Assets ($ MM):
(Displayed as graph)

Buddy Media, Inc. Other Non-Current Assets ($ MM):
(Displayed as graph)

Buddy Media, Inc. Total Assets ($ MM):
(Displayed as graph)

Buddy Media, Inc. Current Liabilities ($ MM):
(Displayed as graph)

Buddy Media, Inc. Accounts Payable ($ MM):
(Displayed as graph)

Buddy Media, Inc. Total Liabilities ($ MM):
(Displayed as graph)

Buddy Media, Inc. Stockholders Equity ($ MM):
(Displayed as graph)

Buddy Media, Inc. Additional Paid-In Capital ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cash Flow From Operating Activities ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cash Flow From Investing Activities ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cash Flow From Financing Activities ($ MM):
(Displayed as graph)

Buddy Media, Inc. Total Cash Flow (Net Change in Cash) ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cash & Cash Equivalents End of Year ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cash & Cash Equivalents Beginning of Year ($ MM):
(Displayed as graph)

Buddy Media, Inc. Revenues ($ MM):
(Displayed as graph)

Buddy Media, Inc. Cost of Goods Sold (Cost of Sales) ($ MM):
(Displayed as graph)

Buddy Media, Inc. Gross Profit ($ MM):
(Displayed as graph)

Buddy Media, Inc. Selling, General & Administrative Expenses ($ MM):
(Displayed as graph)

Buddy Media, Inc. Marketing/Advertising Expense ($ MM):
(Displayed as graph)

Buddy Media, Inc. Research & Development Expense ($ MM):
(Displayed as graph)

Buddy Media, Inc. Other Operating Expenses ($):
(Displayed as graph)

Buddy Media, Inc. Total Operating Expenses ($ MM):
(Displayed as graph)

Buddy Media, Inc. Operating Income (Loss) ($ MM):
(Displayed as graph)

Buddy Media, Inc. Interest Income ($):
(Displayed as graph)

Buddy Media, Inc. Income Before Income Taxes (Loss) ($ MM):
(Displayed as graph)

Buddy Media, Inc. Provision for Income Taxes ($):
(Displayed as graph)

Buddy Media, Inc. Net Income (Loss) ($ MM):
(Displayed as graph)

Buddy Media, Inc. Total Employees:
(Displayed as graph)

Buddy Media, Inc. Productivity (Revenue/Employee) ($):
(Revenue Per Employee, Displayed as graph)

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