Box is a privately-held, venture capital backed cloud content management company. Box provides a secure content sharing platform that both consumers and corporate IT departments can use. Content on Box can be shared internally and externally; accessed through iPad, iPhone, Android, and PlayBook applications; and extended to partner applications such as Google Apps, NetSuite, and Salesforce. Box revenues are derived through a "freemium" model, where users can receive basic storage for free, while heavy users and enterprise users can purchase expanded storage and content-management solutions. Box was founded in 2005 by Aaron Levie and Dylan Smith and has headquarters in Palo Alto, CA.