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Truaxis, Inc.
Truaxis, Inc. has been acquired by a public company.
PrivCo has ceased its coverage of Truaxis, Inc. and below is the archived report.
Business Summary
Truaxis, Inc. (formerly known as BillShrink, Inc.) is a privately-held, venture capital backed company that sells data-driven solutions to financial institutions, retailers, and consumers. Truaxis has two products, BillShrink and StatementRewards. BillShrink is a free service for consumers that offers personalized money-saving recommendations on cell phone plan/add-on combinations, credit cards, and other household bills. StatementRewards allows financial institutions and merchants to give their customers data driven, personalized services and rewards. Based in Redwood City, California, Billshrink was founded in 2007.
Overview & Corporate Organization
Basic Information
| Company Tags: | VC Backed |
| Year Founded: | 2007 |
| Formerly Named: | BillShrink, Inc. |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 1YR Employee Growth Rate: | View % |
| City: | Redwood City |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Website: | www.truaxis.com |
Corporate Organization
| Parent Companies: | Truaxis |
| Brands: | BillShrink.com StatementRewards |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Internet > Internet Services > Other Internet Services |
| Services > Consulting > Customer Intelligence Services |
| Services > Consulting > Other Consulting |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Competitors & Comparables
Competitors
| FeeFighters |
Charts, Financials, and Statistics (Table Format)
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| Financial Notes: | |
| * | Truaxis, Inc. fiscal year end: 12/31 |
Charts, Financials, and Statistics (Graphs)
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Truaxis, Inc. Revenues ($ MM): |
Truaxis, Inc. Total Employees: |
Truaxis, Inc. Productivity (Revenue/Employee) ($): |
Mergers & Acquisitions
| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Sep. 2012 | Completed | View | View | Acquisition | View |
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VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| Jul. 2007 | View | A | Venture Capital | |
| Details | Total Round A1 View | |||
| Oct. 2008 | View | B | Venture Capital | |
| Oct. 2008 | View | B | Venture Capital | |
| Details | Total Round B View | |||
| Total of Funding Shown Above View | ||||
| 1 | BillShrink sold...Read More → |
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Detailed Business Description: Truaxis, Inc.
Business Model
Truaxis, Inc. has two lines of business, both built on consumer financial and purchasing data. BillShrink offers free comparison and personalized bill analysis tools, which allow customers to find the best deals and reduce their bill payments on credit cards, cell phone service, and other household bills. Truaxis receives a fee from retailers, credit card companies, and service providers when consumers choose a company’s service recommended through BillShrink. The free model allows Truaxis to increase its user base and maximizes purchases of services through Billshrink. Truaxis focuses on using data directly from customers to develop the best cost savings for its users. Major customer savings builds strong customer loyalty and attracts new users. The BillShrink service has allowed over 1.6 million customers to save a total of $1 billion.
Truaxis also provides the StatementRewards service, which is directed towards financial institutions and merchants.… Continue Reading →
Supplemental Resources
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