You are viewing a free limited preview of Allrecipes.com, Inc.Allrecipes.com, Inc. has been acquired by a public company.
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Allrecipes.com, Inc. is a privately-held, venture capital backed online database and aggregator of user-generated recipes. Founded in 1997 by Tim Hunt, Allrecipes.com, Inc. is headquartered in Seattle, Washington. The Company was acquired by Reader's Digest in 2006 and subsequently acquired by publicly-traded Meredith Corporation in early 2012 following Reader's Digest's bankruptcy in 2009. As of Q1 2012, Allrecipes.com operates 17 websites with 9 mobile apps and 13 eBooks. The websites are available in 11 languages in 23 countries.
| Year Founded: | 1997 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 3YR Revenue Growth Rate (CAGR): | View % |
| 1YR Employee Growth Rate: | View % |
| 3YR Employee Growth Rate (CAGR): | View % |
| City: | Seattle |
| State/Province: | Washington |
| Country: | United States |
| Phone: | View |
| Fax: | View |
| Website: | www.allrecipes.com |
| Parent Companies: | |
| Founders: | David Quinn Tim Hunt |
| Internet > Internet Content Providers > Online Databases |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
Export All Allrecipes.com, Inc. Financials To Excel
$99 Single Company AccessInstant Full Site-Wide Access| Income Statement | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 |
| Revenues | View | View | View | View | View | View | $7,500,000 | |
| Employee Figures | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 |
| Total Employees | View1 | View | View | View | View | View | View | 45 |
| Productivity (Revenue/Employee) | View | View | View | View | View | View | $166,667 | |
| Site Metrics | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 |
| Monthly Unique Visitors | View1 | View | View | View | View | View | View | 4,800,000 |
| Total Recipes | View | View | View | View | View | View | 30,000 |
| Financial Notes: | |
| * | Allrecipes.com, Inc. fiscal year end: 12/31 |
| 1 | As... read more. |
Export All Allrecipes.com, Inc. Financials To Excel
$99 Single Company AccessInstant Full Site-Wide AccessAllrecipes.com, Inc. Revenues ($ MM): |
Allrecipes.com, Inc. Total Employees: |
Allrecipes.com, Inc. Productivity (Revenue/Employee) ($): |
Allrecipes.com, Inc. Monthly Unique Visitors (Millions): |
Allrecipes.com, Inc. Total Recipes: |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Mar. 2006 | Completed | View | View | Acquisition | View |
| Details | Mar. 2012 | Completed | View1 | View | Acquisition | View |
| 1 | The deal should more than...Read More → |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Dec. 1999 | Unspecified Investors | A | ||
| Details | Total Round A $2,500,000 | |||
| Sep. 2000 | Nevis Capital Management | B | Venture Capital | |
| Sep. 2000 | Sugar Mountain Capital | B | Venture Capital | |
| Sep. 2000 | Frederick J. Warren | B | Angel / Individual | |
| Sep. 2000 | Larry Murphy | B | Angel / Individual | |
| Sep. 2000 | Michael Brochu | B | Angel / Individual | |
| Details | Total Round B $6,500,000 | |||
| May. 2002 | Unspecified Investors | C | ||
| Details | Total Round C1 $6,491,250 | |||
| Jun. 2002 | 24 Unspecified Investors | D | ||
| Details | Total Round D $1,500,000 | |||
| Oct. 2003 | 2 Unspecified Investors | E | ||
| Details | Total Round E2 $500,000 | |||
| Total of Funding Shown Above $17,491,250 | ||||
| 1 | According to an SEC filing, Allrecipes.com, Inc. raised $6,491,250 of a total $8,250, 014.58 as of May 14, 2002. - Details → |
| 2 | According to an SEC filing, Allrecipes.com, Inc. raise $500,000 of a total $600,000 as of Oct. 9, 2003. - Details → |
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$99 Single Company AccessInstant Full Site-Wide AccessRevenue: Allrecipes.com’s revenues are primarily derived from its ad services. Allrecipes.com is unique in that it does not sell single banner ads. Rather, the company sells ad space and partnerships to companies operating in the food and cooking space including: Nestle, Kraft, General Mills, and Hershey. Additional advertisers include McCormick & Co., Sara Lee, Mann's Fresh Vegetables, Cooking Light, and Southern living. This has allowed Allrecipes to direct its advertising space to a specific user base, increasing the company’s ad click-through-rate. By selling these partnerships, Allrecipes.com has a more stable ad revenue stream than other websites that sell single banner ads. Allrecipes.com also generates revenue by selling books containing a collection of the highest rated recipes from the site along with partnerships to cooking book publishers.
Cost: Allrecipes.com’s costs are derived from the maintenance of its site and database of… Continue Reading →
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