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Alloy, Inc.

Private Company Ticker Symbol™: (ALLOYP)
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Business Summary

Alloy, Inc. is a privately-held company that operates in the advertising and marketing industry. Alloy, Inc. headquarters are located in New York, New York.

Jump to Alloy, Inc.: Detailed Business Description for more details on Alloy, Inc. products and services, financial structure, Alloy, Inc. major business events, and more.

Overview & Corporate Organization

Basic Information

Year Founded:1996
Fiscal Year End:01/31
City:New York
State/Province:New York
Country:United States
Phone:View
Fax:View
Website:www.alloymarketing.com

Corporate Organization

Subsidiaries:
Founders:
Jim Johnson
Matt Diamond

Industry Information

Industry Codes

PICS™:11001™, 11007™, 1300309™, 1300399™
NAICS:View
SIC:View

PrivCo Industries (Sector > Industry > Sub-Industry)

Media > Broadcasting
Media > Visual Media
Services > Advertising & Marketing > Marketing Services
Services > Advertising & Marketing > Other Advertising & Marketing

The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.

Charts, Financials, and Statistics (Table Format)

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Income Statement2010200920082007200620052004200320022001200019991998
Sales Revenue, Net - GoodsViewViewViewViewView  $167,572,000$124,052,000$76,736,000$30,952,000$11,243,000$1,800,000
Sales Revenue, Net - ServicesViewViewViewViewView        
Net Sales RevenueViewViewView          
Other Operating Revenue       $131,758,000$41,570,000$14,452,000$2,912,000$125,000$0
Revenues   ViewView$184,208,000$185,025,000$299,330,000$165,622,000$91,188,000$33,864,000$11,368,000$1,800,000
Cost of Goods SoldViewViewViewViewView  $79,912,000$59,850,000$36,823,000$13,765,000$5,486,000$1,050,000
Cost of ServicesViewViewViewViewView        
Direct Operating Costs     $161,057,000       
Cost Other Goods and Services Sold       $65,236,000$9,008,000$934,000   
Cost of Goods and Services SoldViewViewViewViewView  $145,148,000$68,858,000$37,757,000   
Gross Profit       $154,182,000$96,764,000$53,431,000$20,099,000$5,882,000$750,000
Selling and Marketing Expenses       $108,791,000$81,829,000$60,814,000$30,520,000$10,324,000$1,967,000
General and Administrative ExpensesViewViewViewViewView$19,926,000$13,980,000$17,240,000$13,516,000$10,659,000$5,423,000$1,683,000$682,000
Nonrecurring Charges - OtherViewViewViewViewView$73,268,000$2,035,000      
Amortization Goodwill           $0$0
Amortization - Intangibles (Nonproductive)       $5,554,000     
Total Amortization Intangible Assets and Goodwill        $18,316,000$8,573,000$332,000  
Depreciation and AmortizationViewViewViewViewView$7,930,000$9,708,000      
Restructuring Charges       $2,571,000$0$0   
Impairment of Long - Lived Assets Held for Disposal       $0$0    
Impairment of Intangible Assets       $0$0    
ExpenseViewViewViewViewView $154,280,000      
Total Operating Expenses excluding costsViewViewView    $134,156,000$113,661,000$80,046,000$36,275,000$12,007,000$2,649,000
Cost and Operating Expenses   ViewView$262,181,000$180,003,000      
Operating Income/(Loss)ViewViewViewViewView($77,973,000)$5,022,000$20,026,000($16,897,000)($26,615,000)($16,176,000)($6,125,000)($1,899,000)
Interest ExpenseViewViewViewViewView$4,262,000$2,266,000$1,000$8,000$19,000$153,000$364,000$0
Interest IncomeViewViewViewViewView$351,000$713,000$1,701,000$943,000$1,138,000$1,695,000$125,000$34,000
Realized Gains/(Losses) on Sale of Investments       $97,000 ($4,193,000)$0$0 
Gain/(Loss) on Disposition of AssetsViewViewViewView         
Gain/(Loss) on Investments        $658,000    
Non-operating Income - Other       $0     
Non-operating Expense - Other   ViewView$365,000       
Other Non-operating Income/(Expense) - Other   ViewView        
Non-operating Income/(Expense) - OtherViewViewView   ($298,000)      
Income/(Loss) from Continuing Operations Before Income TaxesViewViewViewViewView($82,249,000)$3,171,000$21,823,000($15,304,000)($29,689,000)   
Income Loss Continuing Operations Before Income Taxes Extraordinary Items          ($14,634,000)  
Provision for Income TaxesViewViewViewViewView$158,000$3,841,000($1,472,000)$296,000$0$0  
Total Income Before Extraordinary ItemsViewViewViewViewView     ($14,634,000)($6,364,000)($1,865,000)
Extraordinary Items, Net of Tax EffectViewViewViewViewView     ($235,000)$0$0
Income/(Loss) from Continuing Operations    View($82,407,000)($670,000)$23,295,000 ($29,689,000)($14,869,000)  
Income/(Loss) from Discontinued Operations     ($9,374,000)($74,545,000)      
Income/(Loss) from Discontinued Operations, Net of Tax Effect    View        
Net Income (Loss)ViewViewViewViewView($91,781,000)($75,215,000)$23,295,000($15,600,000)($29,689,000)($14,869,000)($6,364,000)($1,865,000)
Preferred Stock Dividends    View$1,608,000       
Preferred Stock Dividends and Other Adjustments      $1,944,000$2,100,000$9,758,000$0$13,000  
Net Income Applicable to Common Stockholders    View($93,389,000)($77,159,000)$21,195,000($25,358,000)($29,689,000)($14,882,000)  
Total Comprehensive Income Realized and Unrealized Available For Sale for Investments       $217,000($892,000)$917,000 $0$0
Total Comprehensive Realized and Unrealized Gain Loss on Derivatives          ($78,000)  
Total Comprehensive Net Income       $23,512,000($16,492,000)($28,772,000)($14,947,000)($6,364,000)($1,865,000)
Balance Sheet201020092008200720062005200420032002200120001999
Cash Equivalents       $35,187,000    
Cash and Cash EquivalentsViewViewViewViewView$18,634,000$27,273,000 $61,618,000$9,338,000$12,702,000$2,983,000
Current Available-for-Sale Securities      $19,014,000$15,649,000$15,049,000   
Current Marketable Securities  ViewViewView$6,341,000   $16,064,000$20,971,000$0
Current Restricted Cash      $3,270,000$0    
Net Accounts Receivable TradeViewViewViewViewView$34,413,000$31,492,000$30,022,000$13,662,000$3,416,000$2,693,000$146,000
Current Unbilled Receivables, NetViewViewViewView        
Net Other Receivables           $2,500,000
Net InventoriesViewViewViewViewView $29,021,000$23,466,000$16,400,000$13,200,000$3,981,000$810,000
Prepaid Expenses      $2,028,000$2,100,000$1,786,000$1,330,000$1,011,000$426,000
Current Assets of Discontinued Operations     $37,272,000      
Current Other AssetsViewViewViewViewView$8,548,000$4,431,000$10,130,000$1,984,000$575,000$1,281,000$33,000
Current AssetsViewViewViewViewView$105,208,000$116,529,000$116,554,000$110,499,000$43,923,000$42,639,000$6,898,000
Net Property, Plant and EquipmentViewViewViewViewView$6,067,000$27,234,000$10,081,000$8,554,000$5,841,000$2,187,000$178,000
Noncurrent Available-for-Sale Securities      $5,585,000$7,520,000    
GoodwillViewViewViewViewView$145,559,000$274,796,000$270,353,000$178,474,000$55,963,000$12,349,000$0
Net Finite-Lived   View        
Intangible Assets (Excluding Goodwill)ViewViewView View$10,131,000$25,865,000$24,471,000$12,680,000$1,181,000  
Noncurrent Deferred Tax Assets       $5,621,000$0   
Noncurrent Assets of Discontinued Operations     $84,383,000      
Noncurrent Other AssetsViewViewViewViewView$3,233,000    $493,000$331,000
AssetsViewViewViewViewView$354,581,000$450,009,000$434,600,000$310,207,000$106,908,000$57,668,000$7,407,000
Accounts Payable - Other     $0      
Other Accounts Payable     $13,075,000      
Accounts PayableViewViewViewViewView $28,740,000$28,032,000$11,199,000$9,860,000$7,297,000$937,000
Accrued ExpensesViewViewViewViewView$9,228,000$37,459,000$27,679,000$18,389,000$7,103,000$5,163,000$695,000
Accounts Payable - Related Parties    View       
Current Deferred/(Unearned) RevenueViewViewViewViewView$12,313,000$15,124,000$15,106,000$15,481,000$1,560,000  
Current Notes Payable      $2,914,000     
Other Notes Payable Current       $0    
Current Loans Payable to Bank  ViewView        
Current Liabilities of Discontinued Operations     $35,692,000      
Current LiabilitiesViewViewViewViewView$70,308,000$84,237,000$70,817,000$45,069,000$18,523,000$12,460,000$1,632,000
Convertible Debt  ViewViewView$69,300,000$69,300,000$0    
Loans - Long-Term      $0     
Deferred Tax LiabilityViewView     $2,698,000$0   
Noncurrent Liabilities of Discontinued Operations     $5,166,000      
Noncurrent Other LiabilitiesViewViewViewViewView$1,044,000$743,000$93,000$358,000$103,000$0$3,985,000
LiabilitiesViewViewViewViewView$145,818,000      
Redeemable Convertible Preferred Stock Obligations     $16,042,000$14,434,000$15,550,000$15,046,000$0 $4,836,000
Preferred Stock - Value (Excluding Additional Paid in Capital)       $0$0$0$0$0
Common Stock - Value (Excluding Additional Paid in Capital)ViewViewViewViewView$110,000$427,000$401,000$349,000$212,000$147,000$85,000
Additional Paid in CapitalViewViewViewViewView$416,208,000$412,594,000$396,963,000$324,719,000$140,864,000$68,948,000$5,441,000
Retained EarningsViewViewViewViewView($218,951,000)($127,170,000)($51,955,000)($75,250,000)($52,905,000)($23,216,000)($8,347,000)
Treasury Stock - ValueViewViewViewViewView$4,098,000$3,115,000$131,000$0   
Other Accumulated Comprehensive Income, Net of Tax Effect     ($31,000)($30,000)$164,000($53,000)$839,000($78,000)$0
Deferred Compensation     $517,000$1,411,000$0$31,000$728,000$593,000$225,000
Stockholders' EquityViewViewViewViewView$192,721,000$281,295,000$345,442,000$249,734,000$88,282,000$45,208,000($3,046,000)
Liabilities and Stockholders' EquityViewViewViewViewView$354,581,000$450,009,000$434,600,000$310,207,000$106,908,000$57,668,000$7,407,000
Cash Flow Statement2010200920082007200620052004200320022001200019991998
Operating Activities Beginning Net IncomeViewViewViewViewView($91,781,000)($75,215,000)$23,295,000($15,600,000)($29,689,000)($14,869,000)($6,364,000)($1,865,000)
Adjustment Amortization - Intangibles (Non-Productive)ViewViewViewViewView$4,671,000$6,202,000      
Amortization   ViewView$512,000$281,000$0$0    
Depreciation and AmortizationViewViewViewViewView$3,260,000$3,506,000$9,819,000$21,053,000$9,861,000$632,000$107,000$2,000
Employee Stock Option Plan (ESOP) and Restricted Stock ExpenseViewViewViewViewView $1,001,000      
Total Adjustments to Provision for Doubtful AccountsViewViewViewView        $0
Asset Impairment ChargesViewViewViewViewView$72,863,000$2,035,000$0$0    
Adjustments to Realized Gains/(Losses) on Sale of Investments      ($247,000)($97,000)$658,000($4,193,000)$0$0 
Tax Benefit from Exercise of Stock Options       ($1,224,000)$0$0   
Total Adjustment Employee Compensation     $1,583,000 $31,000$209,000$442,000$489,000$441,000$422,000
Adjustment Property Plant EquipmentViewViewViewViewView        
Adjustment Realized Gains Losses On Sale AssetViewViewViewView ($2,000)$0      
Deferred Income TaxesViewViewView   $3,315,000($4,606,000)$0    
Income/(Loss) from Discontinued Operations, Net of Tax Effect    View($9,374,000)($74,545,000)      
Adjustment Extraordinary ItemsViewViewViewViewView     ($235,000)$0$0
Other Adjustments to Common Stockholders' Net Income - Increase/(Decrease)           $278,000$0
Change Accounts ReceivableViewViewViewViewView$3,964,000$1,832,000$1,376,000$2,443,000$393,000$1,853,000$146,000$0
Increase/(Decrease) in InventoriesViewViewViewView   $5,918,000($94,000)$2,872,000$3,165,000$298,000$490,000
Change Prepaid Expenses Other Current Assets       ($238,000)$456,000$160,000$585,000$202,000$223,000
Increase/(Decrease) in Other Non-operating Assets    View$1,728,000($8,166,000)($743,000)($841,000)($369,000)$1,276,000$151,000$87,000
Increase/(Decrease) in Accounts Payable and Accrued ExpensesViewViewViewViewView($4,994,000)($14,552,000)$601,000($752,000)$668,000$8,306,000$1,064,000$492,000
Net Cash Flows Provided By/(Used In) Operating Activities of Discontinued Operations    View$665,000$4,303,000      
Net Cash Flows Provided By/(Used In) Operating ActivitiesViewViewViewViewView($9,541,000)$12,002,000$24,148,000$2,288,000($17,581,000)($12,086,000)($5,271,000)($1,749,000)
Purchase of Property, Plant and EquipmentViewViewViewViewView$2,687,000$2,158,000$4,317,000$2,087,000$2,969,000$1,901,000$10,000$22,000
Purchase of Marketable SecuritiesViewViewViewViewView$3,054,000$52,198,000$77,000,000$28,299,000$25,261,000$20,908,000$0$0
Purchase Minority Interest       $750,000$200,000$1,000,000$0$0 
Proceeds Sale Marketable SecuritiesViewViewViewViewView$21,306,000$50,640,000$69,000,000$29,080,000$47,421,000$0$0 
Proceeds from Divestiture of Interest in Unconsolidated Affiliates      $0      
Increase Decrease Restricted Funds       $0     
Acquisition of Businesses, Net of Cash AcquiredViewViewViewViewView$5,641,000$18,171,000$89,580,000$45,760,000$12,884,000$3,949,000$0$0
Proceeds from Divestiture of Business    View$0       
Purchase Intangible AssetsViewViewViewViewView$71,000$29,000      
Proceeds from Sale of Other AssetsViewViewViewView         
Purchase of Other Assets       $4,850,000$883,000$0$250,000$4,000$0
Proceeds from Sale of Property, Plant and Equipment       $490,000$0$0   
Net Cash Flows Provided By/(Used In) Investing Activities of Discontinued Operations    View($2,111,000)($50,121,000)      
Net Cash Flows Provided By/(Used In) Investing ActivitiesViewViewViewViewView$7,742,000($72,037,000)($107,007,000)($48,149,000)$5,307,000($27,008,000)($14,000)($22,000)
Proceeds from Lines of CreditViewViewViewViewView        
Proceeds from Notes Payable           $3,657,000$0
Repayments on Lines of Credit       $0$0    
Repayments Bank DebtViewViewViewView         
Repayments on Notes Payable          $3,810,000$0$0
Other Repayments of Short Term Borrowings       $0     
Net Change Bank Debt        $0    
Proceeds Convertible Debt      $69,300,000      
Proceeds Debt       $0$0    
Reduction of Capital Lease Obligations       $383,000$163,000$319,000$70,000$38,000$0
Repayments DebtViewViewViewView         
Debt Issuance Costs      $2,506,000$0$0    
Proceeds from Issuance of Common StockViewViewViewViewView$794,000$856,000$54,887,000$60,127,000$9,218,000$50,149,000$0$4,072,000
Proceeds from Issuance of Preferred Stock          $2,497,000$2,329,000$0
Proceeds from Issuance of Redeemable Convertible Preferred Stock        $26,710,000$0   
Proceeds from Stock Options Exercised       $1,924,000$11,467,000 $47,000$0$0
Net Proceeds from Stock Plans         $11,000   
Repurchase of Common StockViewViewViewViewView$814,000$2,984,000$0$0    
Cash Provided by/(Used in) Financing Activities - Other   ViewView$0       
Net Cash Flows Provided By/(Used In) Financing Activities of Discontinued Operations    View($317,000)($12,545,000)      
Net Cash Flows Provided By/(Used In) Financing ActivitiesViewViewViewViewView($337,000)$52,121,000$56,428,000$98,141,000$8,910,000$48,813,000$5,948,000$4,072,000
Increase/(Decrease) in Cash and Cash EquivalentsViewViewViewViewView($2,136,000)($7,914,000)($26,431,000)$52,280,000($3,364,000)$9,719,000$663,000$2,301,000
Cash and cash equivalents at the beginning of the yearViewViewViewViewView$27,273,000$35,187,000$61,618,000$9,338,000$12,702,000$2,983,000$2,321,000$19,000
Total Cash and cash equivalents at the end of the yearViewViewViewViewView$25,137,000$27,273,000$35,187,000$61,618,000$9,338,000$12,702,000$2,984,000$2,320,000
Income Taxes Paid       $441,000$323,000$0$2,000$0$0
Cash Interest Expense       $1,000$8,000$16,000$402,000$0$0
Stock Issued       $11,429,000$96,648,000$62,130,000$12,529,000$0$0
Supplemental Other Net       $1,596,000$8,903,000$19,530,000$0$0 
Notes
Financial Notes:
*Alloy, Inc. fiscal year end: 01/31
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Alloy, Inc. Sales Revenue, Net - Goods ($ MM):
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Alloy, Inc. General and Administrative Expenses ($ MM):
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Alloy, Inc. Nonrecurring Charges - Other ($ MM):
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Alloy, Inc. Total Operating Expenses excluding costs ($ MM):
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Alloy, Inc. Income/(Loss) from Continuing Operations Before Income Taxes ($ MM):
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Alloy, Inc. Provision for Income Taxes ($ MM):
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Alloy, Inc. Total Income Before Extraordinary Items ($ MM):
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Alloy, Inc. Extraordinary Items, Net of Tax Effect ($ MM):
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Alloy, Inc. Income/(Loss) from Continuing Operations ($ MM):
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Alloy, Inc. Net Income (Loss) ($ MM):
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Alloy, Inc. Preferred Stock Dividends ($ MM):
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Alloy, Inc. Net Income Applicable to Common Stockholders ($ MM):
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Total Comprehensive Income Realized and Unrealized Available For Sale for Investments ($) Graph
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Alloy, Inc. Cash and Cash Equivalents ($ MM):
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Alloy, Inc. Current Marketable Securities ($ MM):
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Alloy, Inc. Net Accounts Receivable Trade ($ MM):
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Alloy, Inc. Current Unbilled Receivables, Net ($ MM):
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Alloy, Inc. Net Inventories ($ MM):
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Prepaid Expenses ($ MM) Graph

Alloy, Inc. Current Other Assets ($ MM):
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Alloy, Inc. Current Assets ($ MM):
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Alloy, Inc. Net Property, Plant and Equipment ($ MM):
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Noncurrent Available-for-Sale Securities ($ MM) Graph

Alloy, Inc. Goodwill ($ MM):
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Alloy, Inc. Intangible Assets (Excluding Goodwill) ($ MM):
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Alloy, Inc. Noncurrent Other Assets ($ MM):
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Alloy, Inc. Assets ($ MM):
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Alloy, Inc. Accounts Payable ($ MM):
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Alloy, Inc. Accrued Expenses ($ MM):
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Alloy, Inc. Current Deferred/(Unearned) Revenue ($ MM):
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Alloy, Inc. Current Liabilities ($ MM):
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Alloy, Inc. Convertible Debt ($ MM):
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Alloy, Inc. Deferred Tax Liability ($ MM):
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Alloy, Inc. Noncurrent Other Liabilities ($ MM):
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Alloy, Inc. Liabilities ($ MM):
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Redeemable Convertible Preferred Stock Obligations ($ MM) Graph

Alloy, Inc. Common Stock - Value (Excluding Additional Paid in Capital) ($):
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Alloy, Inc. Additional Paid in Capital ($ MM):
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Alloy, Inc. Retained Earnings ($ MM):
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Alloy, Inc. Treasury Stock - Value ($ MM):
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Other Accumulated Comprehensive Income, Net of Tax Effect ($) Graph
Deferred Compensation ($ MM) Graph

Alloy, Inc. Stockholders' Equity ($ MM):
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Alloy, Inc. Liabilities and Stockholders' Equity ($ MM):
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Alloy, Inc. Operating Activities Beginning Net Income ($ MM):
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Alloy, Inc. Adjustment Amortization - Intangibles (Non-Productive) ($ MM):
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Alloy, Inc. Amortization ($ MM):
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Alloy, Inc. Depreciation and Amortization ($ MM):
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Alloy, Inc. Employee Stock Option Plan (ESOP) and Restricted Stock Expense ($ MM):
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Alloy, Inc. Total Adjustments to Provision for Doubtful Accounts ($ MM):
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Alloy, Inc. Asset Impairment Charges ($ MM):
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Adjustments to Realized Gains/(Losses) on Sale of Investments ($ MM) Graph
Tax Benefit from Exercise of Stock Options ($ MM) Graph
Total Adjustment Employee Compensation ($ MM) Graph

Alloy, Inc. Adjustment Property Plant Equipment ($):
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Alloy, Inc. Adjustment Realized Gains Losses On Sale Asset ($ MM):
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Alloy, Inc. Deferred Income Taxes ($ MM):
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Alloy, Inc. Income/(Loss) from Discontinued Operations, Net of Tax Effect ($ MM):
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Alloy, Inc. Adjustment Extraordinary Items ($ MM):
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Other Adjustments to Common Stockholders' Net Income - Increase/(Decrease) ($) Graph

Alloy, Inc. Change Accounts Receivable ($ MM):
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Alloy, Inc. Increase/(Decrease) in Inventories ($ MM):
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Change Prepaid Expenses Other Current Assets ($) Graph

Alloy, Inc. Increase/(Decrease) in Other Non-operating Assets ($ MM):
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Alloy, Inc. Increase/(Decrease) in Accounts Payable and Accrued Expenses ($ MM):
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Alloy, Inc. Net Cash Flows Provided By/(Used In) Operating Activities of Discontinued Operations ($ MM):
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Alloy, Inc. Net Cash Flows Provided By/(Used In) Operating Activities ($ MM):
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Alloy, Inc. Purchase of Property, Plant and Equipment ($ MM):
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Alloy, Inc. Purchase of Marketable Securities ($ MM):
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Purchase Minority Interest ($ MM) Graph

Alloy, Inc. Proceeds Sale Marketable Securities ($ MM):
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Alloy, Inc. Acquisition of Businesses, Net of Cash Acquired ($ MM):
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Alloy, Inc. Proceeds from Divestiture of Business ($ MM):
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Alloy, Inc. Purchase Intangible Assets ($ MM):
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Alloy, Inc. Proceeds from Sale of Other Assets ($ MM):
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Purchase of Other Assets ($ MM) Graph
Proceeds from Sale of Property, Plant and Equipment ($) Graph

Alloy, Inc. Net Cash Flows Provided By/(Used In) Investing Activities of Discontinued Operations ($ MM):
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Alloy, Inc. Net Cash Flows Provided By/(Used In) Investing Activities ($ MM):
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Alloy, Inc. Proceeds from Lines of Credit ($ MM):
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Proceeds from Notes Payable ($ MM) Graph

Alloy, Inc. Repayments Bank Debt ($ MM):
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Repayments on Notes Payable ($ MM) Graph
Reduction of Capital Lease Obligations ($) Graph

Alloy, Inc. Repayments Debt ($ MM):
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Debt Issuance Costs ($ MM) Graph

Alloy, Inc. Proceeds from Issuance of Common Stock ($ MM):
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Proceeds from Issuance of Preferred Stock ($ MM) Graph
Proceeds from Issuance of Redeemable Convertible Preferred Stock ($ MM) Graph
Proceeds from Stock Options Exercised ($ MM) Graph

Alloy, Inc. Repurchase of Common Stock ($ MM):
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Alloy, Inc. Cash Provided by/(Used in) Financing Activities - Other ($ MM):
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Alloy, Inc. Net Cash Flows Provided By/(Used In) Financing Activities of Discontinued Operations ($ MM):
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Alloy, Inc. Net Cash Flows Provided By/(Used In) Financing Activities ($ MM):
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Alloy, Inc. Increase/(Decrease) in Cash and Cash Equivalents ($ MM):
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Alloy, Inc. Cash and cash equivalents at the beginning of the year ($ MM):
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Alloy, Inc. Total Cash and cash equivalents at the end of the year ($ MM):
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Income Taxes Paid ($) Graph
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Stock Issued ($ MM) Graph
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Mergers & Acquisitions

PrivCo's M&A Activity table for Alloy, Inc. displays the mergers and acquisitions involving Alloy, Inc., for example if Alloy, Inc. acquired or was acquired by another entity, any leveraged buyout (LBO), etc.
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DateStatusTargetBuyerDeal TypePrice
DetailsJan. 2000Completed17th Street Productions, Inc.1Alloy, Inc.Acquisition$6,400,000
DetailsAug. 2001CompletedCASS Communications, Inc.2Alloy, Inc.Acquisition$39,600,000
DetailsNov. 2001CompletedMarketSource Corporation's 360 Youth division3Alloy, Inc.Acquisition
Asset Sale		$45,300,000
DetailsMar. 2006CompletedViewViewAcquisitionView
DetailsApr. 2007CompletedViewViewAcquisitionView
DetailsApr. 2010CompletedViewViewAcquisitionView
DetailsJun. 2010CompletedViewViewAcquisitionView
DetailsJun. 2010CompletedViewViewAcquisitionView
DetailsNov. 2010CompletedView4ViewAcquisition
Leveraged Buyout (LBO)
Take Private		View
DetailsJul. 2011CompletedView5ViewAcquisitionView
DetailsJul. 2011CompletedViewViewAcquisitionView
DetailsOct. 2011CompletedViewViewAcquisitionView
DetailsJan. 2012CompletedView6ViewAcquisitionView
DetailsJan. 2012CompletedViewViewAcquisitionView
DetailsApr. 2012CompletedView7ViewAcquisitionView
DetailsJun. 2012CompletedView8ViewAcquisition
Divestiture		View
DetailsJun. 2012CompletedView9ViewAcquisitionView
Notes
1The transaction was financed using $200,000 cash, $3.8 million in Alloy Online common stock, $2.1 million cash payment to former sharehodler, and $326,000 transaction costs. - Details →
2The transaction was financed using $29.1 million in ALOY common stock, $9.7 million cash, and $763,000 acquisition costs plus $10 million maximum contingent note payable if ALOY common stock averages less than $11.28 per share in each of four months following sale. - Details →
3The transaction was financed using $13.4 million cash, $30.1 million in ALOY common stock, $950,000 value of warrant, and $844,000 acquisition costs. - Details →
4The investor group was led...Read More →
5Purchased...Read More →
6Purchased...Read More →
7Purchased...Read More →
8The deal was estimated to...Read More →
9Purchased...Read More →
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Public / Private History (PPH™)

Many private companies were once public or have attempted to go public in the past. Since mapping a private company's Public/Private History (PPH)™ can often be complicated and take time, we've created PrivCo's Public/Private History (PPH)™ Table to assist.
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DateDeal TypeActionResulting StatusValuationAmount RaisedPublic Ticker
DetailsNov. 2010ViewViewView1ViewViewView
Notes
1The investor group was led...Read More →
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Detailed Business Description: Alloy, Inc.

PrivCo's Detailed Business Description explains the business operations, products and services, financial structure, and major business milestones of Alloy, Inc. The first portion of PrivCo's Detailed Business Description is displayed below, free to view to non-subscribers.
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Business Model

Alloy, Inc. is a privately-held internet media company that provides media and entertainment services. Alloy, Inc. creates TV shows, movies, digital series, and books; and operates a media and advertising network of youth targeted Websites and a television news network for teens. Alloy, Inc. offers solutions for advertisers ranging from banner and video display advertising to custom integration opportunities; and solutions for publishers. The company also provides university solutions, including online university, digital services, print publishing, and direct marketing services; and media services, such as SEO and creative services. In addition, Alloy, Inc. offers student recruitment marketing and advertising for reaching students planning to attend two year and four-year colleges and universities, and private K-12 schools; and adult learners and nontraditional students planning to attend career schools, and online and campus-based colleges and universities.

The… Continue Reading →

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