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All Market Inc. (aka VitaCoco) is a privately owned company founded in 2004 by Michael Kirban and Ira Liran with headquarters in New York City. All Market Inc. is the company that manufactures and distributes Vita Coco, the healthful coconut drink. Manufactured in Brazil, Vita Coco is stocked at Walmart and Costco locations as well as boutique grocers and is distributed largely on the East and West Coasts.
| Year Founded: | 2004 |
| Fiscal Year End: | 12/31 |
| 1YR Revenue Growth Rate: | View % |
| 1YR Employee Growth Rate: | View % |
| City: | New York |
| State/Province: | New York |
| Country: | United States |
| Phone: | View |
| Fax: | View |
| Website: | www.vitacoco.com |
| Twitter: | http://www.twitter.com/vitacoco |
| Facebook: | http://www.facebook.com/vitacoco |
| Parent Companies: | AllMarket Inc. |
| Brands: | Vita Coco |
| Founders: | Ira Liran Michael Kirban |
| Consumer Products > Beverages > Fruit & Vegetable Juices |
| Consumer Products > Beverages > Other Beverages |
| Consumer Products > Food > Health Food |
The PrivCo Industry Classification System™ (PICS) is our proprietary, modernized industry classification system, geared especially toward privately-held companies and including newer emerging sub-industries that are not reflected in other outdated industry classification systems, such as SIC and NAICS.
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| * | VitaCoco fiscal year end: 12/31 |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Status | Target | Buyer | Deal Type | Price | |
| Details | Jun. 2006 | Completed | View | View | Minority Stake Purchase | View |
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$99 Single Company AccessInstant Full Site-Wide Access| Date | Investor | Round | Investor Type | |
| Feb. 2010 | View | Funding | Angel / Individual | |
| Feb. 2010 | View | Funding | Angel / Individual | |
| Feb. 2010 | View | Funding | Angel / Individual | |
| Feb. 2010 | View | Funding | Angel / Individual | |
| Feb. 2010 | View | Funding | Angel / Individual | |
| Details | Total Round Funding View | |||
| May. 2010 | View | Funding | ||
| Details | Total Round Funding View | |||
| Feb. 2011 | View | Funding | ||
| Details | Total Round Funding View | |||
| May. 2012 | View | Funding | ||
| Details | Total Round Funding View | |||
| Total of Funding Shown Above View | ||||
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$99 Single Company AccessInstant Full Site-Wide AccessOverview
All Market Inc. (aka VitaCoco) is a privately owned company founded by Michael Kirban and Ira Liran with headquarters in New York City. All Market Inc produces and distributes coconut water and coconut flavored consumer products under the brand name Vita Coco. Mcanufactured in Brazil, Vita Coco is stocked at Walmart and Costco locations as well as boutique grocers and is distributed largely on the East and West Coasts.
Advertising and Marketing Strategy
Vita Coco has a number of celebrity investors, including Madonna and Demi Moore, who make regular advertising appearances to promote the brand. By 2012, celebrities had contributed about $10 million to All Market. The performers have plugged the brand at concerts, fashion shows and the like.
Market Share and Competition
Both Coca-Cola and PepsiCo have begun distributing coconut water. However, Vita Coco has a significant first mover advantage?the100-employee All Market/Vita Coco has about 60% of the market. Vita… Continue Reading →
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