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Ace Metrix
Business Summary
Ace Metrix is a privately-held, venture capital backed television and video advertising analytics company. Ace metrics provides advertisers with analytics tools that can monitor and gather data from video advertising in real-time allowing for on the fly optimization and evaluation. Founded in 2007, Ace Metrix is headquartered in Los Angeles, California.
Overview & Corporate Organization
Basic Information
| Company Tags: | VC Backed |
| Year Founded: | 2007 |
| Fiscal Year End: | 12/31 |
| City: | Mountain View |
| State/Province: | California |
| Country: | United States |
| Phone: | View |
| Website: | www.acemetrix.com |
Corporate Organization
| Brands: | Ace Metrix LIVE |
| Founders: | JuYoung Lee |
Industry Information
PrivCo Industries (Sector > Industry > Sub-Industry)
| Services > Advertising & Marketing > Marketing Services |
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Competitors & Comparables
Competitors
| comScore, Inc. |
| MarketShare Partners LLC |
Charts, Financials, and Statistics (Table Format)
Copy & Paste Financials Into Spreadsheet or
| Employee Figures | 2011 |
| Total Employees | View |
| Financial Notes: | |
| * | Ace Metrix fiscal year end: 12/31 |
VC/Funding Activity
| Date | Investor | Round | Investor Type | |
| Aug. 2008 | View | A | Venture Capital | |
| Aug. 2008 | View | A | Venture Capital | |
| Details | Total Round A View | |||
| Nov. 2009 | View | Debt Funding | ||
| Details | Total Round Debt Funding View | |||
| Dec. 2009 | View | B | Venture Capital | |
| Dec. 2009 | View | B | Venture Capital | |
| Dec. 2009 | View | B | Venture Capital | |
| Details | Total Round B View | |||
| May. 2010 | View | Other | Venture Capital | |
| Details | Total Round Other View | |||
| May. 2012 | View | C | Venture Capital | |
| May. 2012 | View | C | Venture Capital | |
| May. 2012 | View | C | Venture Capital | |
| May. 2012 | View | C | Venture Capital | |
| Details | Total Round C View | |||
| Total of Funding Shown Above View | ||||
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Detailed Business Description: Ace Metrix
Business Model
Ace Metrix provides a television and video advertising data analytics platform to advertisers in various industries so they can monitor and assess the effectiveness of their advertising. Ace Metrix builds and develops its proprietary software as a service platform that provides real time analysis of television commercials and video advertising. Ace Metrix focuses on delivering customer data and feedback to advertisers within 24-48 hours.
Ace Metrix competes with other advertising data analysis platforms through speed and usability. Ace Metrix also boasts a portfolio of mobile applications for iOS, Android, and other mobile platforms. This allows the Ace Metrix LIVE platform and the actionable data that it collects to be accessible at any time to advertisers.
Ace Metrix also develops additional features and add on services to Ace Metrix LIVE to further increase the capabilities and attractiveness of the platform. Ace Metrix TARGET allows users to specify a certain… Continue Reading →
Supplemental Resources
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