PrivCo for Market Research Firms

With PrivCo, Market Research Firms can:

• Conduct market research studies including major privately-held players in the sector
• Conduct competitive analysis using financial data on your client’s privately-held competitors
• Stay updated on key events or leadership changes in your client’s industry or in your industry specialization
• Identify investment flows and specific market trends with PrivCo’s ultra-granular industry classification that includes over

Case Study

A market research firm is retained by a client to conduct a study on the Business-to-Business Publishing industry. The consulting team finds only that of the major players in the industry, eight are publicly-traded but at least a dozen other major B2B publishers are privately-held.

Without access to the PrivCo private company data platform, the market research firm’s study of the privately-held firms and their activity and trends in the industry would be significantly more difficult. However, by using PrivCo, the firm quickly finds financial data, ownership, revenue growth, M&A activity, bankruptcy and restructuring activity, and other industry information on the major privately held and family-owned companies in the industry.

Using PrivCo’s micro-industry targeting, the firm is able to prepare a list of all the privately-held companies in the industry and by using PrivCo’s M&A, Venture Capital Funding, and Restructuring searches, the market research firm is also able to include in its study a list of M&A activity, Venture Capital activity, as well as a list of Bankruptcy and Restructuring activity among major privately-held companies in the industry. With PrivCo, the result is a complete look at the B2B Publishing industry for its market research engagement.