August 15, 2012 6:00 am EST – As online video giants Hulu (PrivCo Private Company Ticker: HULUP), Netflix (Nasdaq:NFLX), and Google's YouTube (Nasdaq:GOOG) continue to rapidly build out the breadth of content on their online video platforms, digital video "big data" startup, Visible Measures Corporation (PrivCo Private Company Ticker: VISP) stands uniquely positioned to monetize one of the fastest growing sectors on the internet: online video advertising. PrivCo financial data confirms that privately-held Visible Measures has grown revenue at 300% for each of the past 2 years. Now to help futher accelerate that growth, Visible Measures has just closed a $21.5 million in Series E funding that values the company at an impressive $200 million pre-money valuation (post-money $221.5 million), PrivCo has confirmed. Visible Measures confirmed to PrivCo that it will use the proceeds to build out its sales and marketing team, continue to develop its engineering team, and invest in its data platform. The company also confirmed to PrivCo that Visible Measures currently has 105 employees, but expects to reach 140 employees by years end, doubling its staff size over the course of a year.
With an analytics product at the core of its advertising platform, Visible Measures uses a big data mentality to allow advertisers to better understand what type of video experience customers prefer. By partnering digital advertising with big data, Visible Measures helps deliver advertising that puts the content choice in the user’s hands. Matt Fiorentino, Visible Measure’s Director of Marketing stated in an interview with PrivCo, “Everyone wins with Visible Measures' model: the publishers make more money, the advertisers get better results and audiences choose what ads they want to watch.”
"As digital video providers seek to monetize online and mobile video content, Visible Measures' solutions quickly analyze large volumes of user data to deliver and optimize highly targeted video ads that drive revenue growth for both content providers and for the company. Visible Measures' 300% revenue growth rate, its latest funding and $200M+ valuation, and participation from traditional media company Conde Nast (PrivCo Private Company Ticker: ADVPP), all confirm that privately-held Visible Measures is uniquely positioned at the intersection of digital video advertising and big data," PrivCo's Internet analysts said today in a statement.
Key Visible Measures Private Company Data (Source: PrivCo):
Business: Video Advertising & Analytics Platform
Brands: True Reach, Viewable Media
Founded: 2005
Founded by: Brian Shin
Key VC / PE Backers: Advance Publications Inc., General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital, DAG Ventures, Common Fund
2011 Revenue: $18.1 Million
Total Employees: 105
Total Funding Raised to Date: $66.5 Million
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